Partner | Squeezy and Laufcampus
PARTNER

SQUEEZY & RUNNING CAMPUS

The partnership

There are things that simply belong together. But sometimes it takes a little longer to realize that. Squeezy has been a household name for endurance athletes for over 30 years and Andreas Butz and his team have been coaching runners and future coaches for over 20 years. The path in terms of content was actually short, but the time was not yet ripe. We are therefore all the more pleased to announce the partnership between SQUEEZY and LAUFCAMPUS in summer 2023. Characterized by mutual respect and with a lot of enthusiasm, we want to bring the topic of 'nutrition in sport' closer from a common perspective in the coming months and create added value that every runner can take a bite out of ...

The partners

SQUEEZY

Over 30 years ago, the world-renowned sports scientist Dr. Timothy Noakes invented the Energy Gel, from which Squeezy subsequently emerged. Squeezy is therefore the brand with the greatest wealth of experience in gels and their variants. What has not changed in over 30 years is the philosophy behind it, which distinguishes Squeezy and sets it apart from other brands: unconditional focus on compatibility and the avoidance of countless additives, which can be found in so many third-party products! And this is ultimately also the reason why a Squeezy Energy Gel or Liquid is not classified as a food supplement under food law, but as a food.

The result: Enjoy your sport and don't worry about compatibility!

LAUFCAMPUS

RUNNING CAMPUS TRAINS
To date, around 800 runners have been trained as running coaches at the Laufcampus Academy (as of Sept. 2023). This makes the Laufcampus trainer network the largest of its kind and the basis for numerous running courses throughout Germany. Ten instructors currently teach numerous topics ranging from training planning to performance diagnostics, wholefood nutrition, athletics and mental training in 15 seminars. Thanks to their training and certification, trainers have the opportunity to offer their own running and coaching programs - for individuals or groups - or to run company running courses or running schools on behalf of Laufcampus.

RUNNING CAMPUS GUIDES
Laufcampus organizes multi-day running seminars and running camps in Germany and abroad. To date, around 3,000 participants have taken part in the programs. The modern Laufcampus training plan web app is used to plan and manage the training of individual athletes and company employees. It provides over 240 training plans for runners and walkers, which companies can make available to their employees as tax-free employer benefits. The Vitality Cooking School run by chef and author Gisela Butz also offers cooking courses in wholefood vegetarian nutrition, including online.

RUNNING CAMPUS MOTIVATES
Under the heading "We get people and companies running", Laufcampus and Andreas Butz offer motivational talks and company running courses. Thanks to the large network of trainers, companies throughout Germany can be supported and, for example, prepared for company and relay races with running courses. Founder Andreas Butz also motivates as a book author, as a columnist for running newspapers and business magazines and as a popular speaker

ANDREAS BUTZ INSPIRES
Andreas Butz is one of the most sought-after experts and motivators for performance and success through running and is at home in both the business world and the running scene. He is convinced that everyone has huge, untapped potential that can be unlocked through self-motivation and training intelligence. In 2021, he received the Red Fox Award as Speaker of the Year in the "Business" category. "A guy who rocks every room" writes the Kölner Stadtanzeiger. His most popular talks include

What does this partnership between Laufcampus and Squeezy change?

01

Integration of carbohydrate-based sports products such as gels, liquids and drinks into the Academy's training and further education seminars for coaches and runners. 

02

Creation of nutrition plans including energy products.

03

Shopping benefits at Squeezy for Academy running coaches and participants in running seminars.

"Why Squeezy of all things? Because I have the utmost confidence in the brand and the people behind it!"

- Andreas Butz

Andreas Butz

Founder | Managing Director
The founder of Laufcampus naturally exemplifies what he recommends. After a burnout with two sudden hearing losses in 2000, the trained banker and manager took some time out, dedicated himself to learning a healthy lifestyle and got fit again. The desire arose to share this experience with others. For over twenty years now, it has been his mission to convey exercise and wholesome nutrition as a source of personal performance. The soon-to-be 200-time marathon runner describes collecting running experiences all over the world as his hobby.

Roger Milenk

Founder | Managing Director

Entrepreneurship is in the Bremen native's blood. Bored, he dropped out of his computer science studies and earned his living as a mechanic in a bicycle store at a young age until he and his boss at the time took over the development and distribution of PRINCIPIA in Europe in 1991. In 1992, he observed an athlete sucking on a sachet at the Ironman Roth. This first energy gel of the Leppin brand from South Africa was called Squeezy and he decided to acquire the rights and formulas against the advice of his friends and without the support of his bank. With an extremely modest marketing budget, Roger built up the distribution of his brand. Over the years, the autodidact acquired a highly specific and comprehensive specialist knowledge, which is indispensable for product development as well as for the support of professional athletes. For many years, he has been a sought-after podium speaker and interview partner on the subject of nutrition for athletes.