When Squeezy saw the light of day in 1987, the Montreal Protocol dominated the daily newspapers. A multilateral agreement to protect the ozone layer. To this day, the agreement, which came into force in 1989, is considered a milestone in environmental protection.

A long time until the year 2022. Many things have happened in terms of environmental protection, but as we all know today, not nearly enough and so today it is not the ozone layer that is causing us all headaches, but above all global warming, microplastics in the oceans, dwindling forests and air pollution.

Packaging materials are part of the problem - as the manufacturer of one of the world's oldest sports nutrition brands, we are well aware of this. With measures such as our gel refillers and reusable gel drinking bottles, we were quick to offer solutions that are still in place today.

As cyclists and also runners, however, we are also aware of the problems with packaging waste, which are more evident than ever at major events:

It's too much! And it's the wrong material!

And although mankind is able to send robots to Mars and medical technology has made incredible progress in record time, it is extremely difficult today, as it was more than 30 years ago, to offer sports nutrition according to the most holistic approach possible.

The packaging material alone poses real challenges for us as a manufacturer and our partners. Unfortunately, not everything can be can be filled into ecologically sound packaging. If acids are involved, many materials are rejected or the product shelf life drops to a minimum that is not tolerated by the customer.

At the end of 2021, we began developing concepts to convert our new products to a fully sustainable range in several stages as part of a brand relaunch. This planning is now well advanced and, in addition to new products, the first results have been available since fall 2021:

• Beverage cans made from sugar cane
• Our 100% Pure Amino products and salt tabs are now supplied in sustainable cardboard bags made from partially recycled cellulose with a hygiene insert made from K-PET (based on organic sugar cane).
• Since March 2022, we have been using recyclable monofilms for our energy gels for the first time
• Since January 2024, all our energy and liquid gels have been available in 0.5 or 1 liter refills with a special new dispenser (Softflask). This makes individual gel sachets, if desired, completely history.
• However, uncoated labels and significant optimizations in the outer packaging of raw materials have also been driven forward in an area that has received little attention.
• Since December 2024, there has even been a first home-compostable solution - the Energy Bag HC. Instead of individual bags (50g) in the beverage powder sector, we offer an extremely sustainable solution for the transportation of beverage powder, good for your wallet, even better for the environment.

Not everything that we would like to implement directly is already possible. But that doesn't change anything - we are in the midst of the most fundamental change that Squeezy has ever envisioned. Let's tackle it!