SQUEEZY becomes a partner of the LOWA TRAIL TROPHY!

The official launch of our waste prevention strategy at outdoor events!

For 2025, we are launching a waste prevention strategy at events together with our partner PLAN-B, because instead of individual gel sachets, there is a practical refill set from us in a starter bag!

All athletes then have the opportunity to fill up the dispenser/soft flask with our energy gel from 10L canisters. This eliminates the need for individual gel sachets and therefore unnecessary waste. And your fingers stay clean too!

The new, sustainable SQUEEZY dispenser/refiller concept will thus become part of the LOWA TRAIL TROPHY.

For us, this is a first step towards solving the waste problem at outdoor events.

You can find more information about the event here: https://www.trail-trophy.com