More than 20 years ago, a very well-known German racing driver, who had always put on a little too much weight over the winter, was pictured in a major daily newspaper buying a bag of fruit gum at a gas station.

Sure, fast carbohydrates without fat are a great way to fill up your memory. However, normal fruit gums consisted and still consist mainly of large amounts of simple sugar, which is not very suitable for endurance athletes.

The initial spark was quickly ignited for us at SQUEEZY to start developing a real sports energy fruit gum. The fruit gum was not to consist of simple sugars that strongly increase blood sugar, but for the most part of medium-long-chain carbohydrates. Just as maltodextrin plays a major role in our energy gels.
Easy to say but much harder to do. It took us more than a year to develop a product that worked. Later, the world's largest gelatine manufacturer from Germany helped us to significantly improve the recipe and texture.

Today we are proud of the fact that many have tried to copy us, but if you look closer, they are mostly just simple fruit gums. That is, the product consists mostly only of simple sugars such as sucrose or glucose syrup.

One more note about our energy fruit gum (Fruitgum):
It can be used in three different ways:
Under the tongue it prevents a dry mouth in midsummer, chewed it is great to keep hunger at bay and simply swallowed, it provides the needed energy almost as fast as a gel!

 

Conclusion:

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