This year, the Squeezy Energy Gel is celebrating its 30th birthday and all athletes at the Challenge in Roth and Heilbronn will be there, because Squeezy is supplying both events as a nutrition partner.
The story of the first energy gel began in 1992 at the Ironman in Roth and what is taken for granted today was a sensation back then. In that year, Roger Milenk, today's CEO of Squeezy Sports Nutrition GmbH, became aware of the sports nutrition gel invented by sports scientist Tim Noakes from South Africa in 1987, which was completely unknown to athletes. He was immediately aware of the potential of this invention and so, from 1993 onwards, what was then a gel became a complete family of sports nutrition products for consumption before, during and after training and competition, with research and development being just two factors in its success. The focus of the products and brand on the needs and tastes of athletes has always been a fundamental aspect of the work of Squeezy and its employees.
Today, Squeezy is no longer alone on the market with its globally distributed products, but more than ever it stands out for its first-class product quality and, above all, very high stomach tolerance. All products sold by Squeezy, such as energy gels, bars and sports drinks, are manufactured and further developed in Germany. Numerous top athletes and sports scientists have contributed to today's formulas and are also the athletes' mouthpiece.
Squeezy at Challenge Roth and Heilbronn
At DATEV Challenge Roth on July 9, athletes will find the ideal products for their individual needs and preferences with or without caffeine in different flavors.
On the bike and run course of the DATEV Challenge Roth 2017:
SQUEEZY ENERGY GEL Lemon
SQUEEZY SUPER ENERGY GEL Cola (without fructose, with caffeine)
SQUEEZY ENERGY DRINK Orange
SQUEEZY ENERGY Fruit Bar
On the running course there is also:
ENERGY DRINK GEL Raspberry (without fructose)
To ensure that the sports drinks are presented in the best possible way during the race, we have been able to gain a strong co-sponsor in the form of Alpecin, who will be supplying the race with high-quality drinking bottles.
For us at Squeezy, the care and support of the athletes during the training and competition phase is also particularly important. With extensive information about the ingredients, selection and correct use, we aim to ensure that every participant in DATEV Challenge Roth receives the best possible energy intake during the race.
For Roger Milenk, this is far more than just one of the many other partnerships with major triathlon, cycling and running sporting events: "Roth is where it all began for me, and it has always been something very special to enjoy the incredible atmosphere and perfect organization there. With Squeezy Sports Nutrition, we will support the great success of DATEV Challenge Roth and provide the athletes with the best possible care with our products. We look forward to many years of top sporting performance."
From the end of April, the Squeezy test packages with all products offered in the competition will be available to athletes at special conditions here in the web store. This enables all triathletes to test the products extensively under training and competition conditions.
The starter package will include:
Challenge package
2x Energy Drink - Orange a 50g
2x Energy Bar - Fruit a 50g
3x Energy Drink Gel - Raspberry a 60ml
3x Energy Gel - Cola Caffeine a 33g
3x Energy Gel - Lemon a 33g
as well as these free additions:
1x Energy Gel - Tomato 33g
1x Energy Fruit Gum a 50g
1x Energy Organic Bar - Almond/Pineapple a 40g
1x product catalog english
Our PDF guide "Basics and myths - nutrition for endurance athletes" provides basic information, even beyond sports nutrition, and is a valuable aid for triathletes.